The College & University segment is one of the most dynamic parts of the foodservice industry. Where else can you throw a mac and cheese party at a football tailgate? With our partners at Syracuse University, we recently did just that while featuring the plant-protein boost of Protein+ tm pasta.
Campus dining is so much more than just feeding hungry students and staff. There’s also food education, helping young adults establish positive eating habits and preferences that will stay with them for the rest of their lives. That may sound heavy, but it’s extremely rewarding, and can be a lot of fun, too! When we had an opportunity to support our friends at Syracuse University with a mac and cheese tailgate experience, we went for it.
The message was simple – as nutrition messages should be – enjoy a favorite comfort food with a nutritional “Plus” from Barilla Protein+™ pasta. You won’t taste the plant-based protein and fiber boost, but you’ll be enjoying gameday with a little more nutrients than usual!
We love these kinds of activations, and are gearing up to do more of them in support of Protein+ tm on college campuses. If you are interested in learning more on how to “plus up” your campus operation, let us know!